Thank you to Mr. Busse for sharing his story. I would not have understood all the intricacies of our country’s current situation without it. This information was presented in a factual way, yet kept the reader engaged on an emotional level. We need people like this to stand up for what’s right all over our nation. I hope I can be one of them. I hope we can all change our system for the better.

Busse provides detailed information on how the NRA and the gun industry changed from the promotion of gun safety and hunting, to a far right political organization that supports gun sales of non-hunting guns without any limits. He supports gun ownership with common-sense laws that protect citizens from gun violence. Lots of detail from an industry insider that explains how this happened over the years. Fascinating read and hard to put down. Those on both sides of the gun debate should read this, for a more refined and detailed understanding.

Ryan’s perspective as a leader in the gun industry offers a vantage point we should all experience as we formulate our opinions about the heritage of gun ownership in America and what it means. A GREAT read!

To understand the roots of both our country and the gun industry’s radicalization, this is essential reading from a 20-year industry insider.